OUR STORY
COCO INDULGENCE BY ARIES CHAN
The journey of The Coco Rice and Nasi Lemak Indulgence has always been about delivering quality and delicious experiences. Now, as Coco Indulgence, we are taking it to the next level by combining our strengths and offerings to serve you better.
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At Coco Indulgence, our vision remains the same: to provide authentic, creative, delicious, convenient, and healthier wholesome food to our valued clients. We believe in the power of food to bring people together, and we strive to make every meal a memorable experience.
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We want to extend our heartfelt thanks to you, our loyal clients, for your continuous support and trust. Your enthusiasm for our products drives us to innovate and improve every day. We promise to deliver even better experiences and flavors that you love. Your support and trust fuels our mission to make heritage food global.
Join us on this exciting journey with Coco Indulgence and taste the difference that comes from passion and dedication.
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Aries Chan grew up in a small town in Malaysia before marrying and settling down in Singapore with 3 adorable kids. As a kampung girl and having to live and taste all food made from scratch in her kampung, she acquired a passion for authentic food which was genuinely delicious prepared from scratch with fresh, wholesome ingredients.
Determined to preserve the culinary heritage she cherished, she set out on a mission to bring back the authenticity she so deeply missed. She began by creating Nasi Lemak Indulgence in year 2018, a brand-new concept where creativity met tradition and introduce nasi lemak cake.
With encouragement from her growing customer base, Aries decided it was time to take her passion beyond her home kitchen. In 2021, she embarked on her hawker journey, opening her first flagship stall at Tiong Bahru Hawker Center. Named The Coco Rice, the stall became an instant hit, offering a fresh perspective on blue pea nasi lemak that resonated with both locals and tourists alike.
A year later in 2022, Aries expanded her brand by opening another outlet at One Punggol Hawker Center. This time, she introduced nasi kandar, another Malaysian favorite, to her menu.
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The 3 years of hawker journey were more than just a business endeavor for Aries; they were a journey of growth, resilience, and gratitude. Each day brought new challenges and opportunities, and she embraced them all, grateful for the priceless experience.
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Now, with a wealth of experience and a steadfast commitment to her vision, Aries is ready to take Coco Indulgence to new heights. She aims to introduce a wider range of products. Coco Indulgence is not just about food; it's about offering an authentic taste, convenience, experience and wholesome quality food to each household, from Singapore to the world.
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Join Aries Chan on her mission to bring the world a taste of Asia's authentic flavors, where every bite tells a story of love, passion, and home.​

Our milestones...
2018
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Nasi Lemak Indulgence was born introducing creative nasi lemak cake.
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Featured by Seth Lui
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Featured by Miss Tamchiak
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Featured in Xing Ming Daily News
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2019
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Featured in Channel 8 (Foodie Make over)
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Fatured in Channel 8 (Old Taste Detective)
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Featured in Eatbook.
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Featured in 狮城新闻.
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2020
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Featured by Japanese blogger Ms Megumi
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Featured in The Singapore Women's Weekly as 5 premium nasi lemak dishes to indulge In.
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Collaborated with event companies for National day & was featured by bloggers Maybeline Sim, Ms Hannah Chia, BubbaMama and qinlovesmacaronsss.
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Featured in On My Way Sg
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2021
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The Coco Rice opened it's first flag ship stall at Tiong Bahru hawker center selling blue pea nasi lemak.
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Crowned as one of the winners in Singapore Food Master 2021.
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Invited by Singapore Tourism Board to participate at Singapore Food Festival.​​
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Featured by Miss Tamchiak.
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2021
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Featured by The Halal Eater
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Reviewed and recommended by KF Seetoh at Makan Sutra with 2.5/3 chopsticks.
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Lived interviewed by One FM 91.3 at The Big Show TV.
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Featured at Power 98FM by DJ Darren.​
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Interviewed by China Global TV network.
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2022
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Our founder Aries Chan was invited by Singapore Tourism Board to be the host in one of the Visit Singapore project.
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Featured in The Expat Choice.
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Featured in Sg Magazine as one of the best nasi lemak in Singapore.
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Awarded Singapore Best Food 2022.
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Awarded TOP Heritage Food Award winner by IBF Singapore.
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Collaboration with DBS to serve the frontline healthcare team. ​​​​​
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Opened it's second outlet at One Punggol Hawker Center introducing nasi kandar.
2023
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Featured in Wonderwall.sg
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Featured in The honeycombers as one of the best nasi lemak in town.​​
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Featured in Lifestyle Asia as 15 places for the best nasi lemak in Singapore
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Interviewed and featured on 8 Days Eat.
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Featured by Seth Lui.
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Our founder Aries Chan was interviewed and featured by Seth Lui in a video interview under Food Stories in his Youtube Channel.
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Awarded Singapore Best Food 2023.
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2024
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The Coco Rice was honoured to be invited to serve at Istana for 3000 guests at 2023 Prime Minister's CNY Garden Party.​
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Voted as one of the best stall at Tiong Bahru market by Singapore Verified.
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Our founder Aries Chan was interviewed and featured by Today on her stories in the hawker journey. ​​
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Featured by Daniel Food Diary.
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Featured by AsiaOne
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The Coco Rice closed its 2 outlets at Tiong Bahru hawker centre and One Punggol hawker centre.​
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2025
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The born of Coco Indulgence introducing new and wider range of products.
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Launched of Coco Sambal & Coco Sugar